Advertisement fails and perks

In the articles there where many techniques that worked for ads and advertisement and many that didn't. One advertisement that didn't work out good was ford because they where advertised only only commercials and none actually pays attention to commercials they just skip threw them if  they can or go to the kitchen to get a snack while they pass by. But on the other hand coca'cola worked and was successful advertisement because they put their name on everything of a tv showed called american idol they advertised so much to where the judges where actually drinking out of a big cup that said coca-cola that was their big sponsor and now when u see american idol you also see coca-cola. I think the way coca-cola advertised was best putting your name brand on everything that is visible so people remember and think back on your products and more. The more people see something the more they remember it. Advertisement is a big thing going on in the world today everyone wants there products and things to be seen.